Marketing + Purpose Manager, Business Development

The Marketing + Purpose Manager, Business Development will play a crucial role in driving customer acquisition and co-op growth at the top of the funnel across the region. This data-driven role is responsible for developing and implementing strategies and campaigns across various channels, including direct mail, paid media, and partner marketing to drive awareness, consideration, and conversion. The ideal candidate will have a strong background in multi-channel marketing, data-driven decision-making, and strong project management skills. 

PCC is committed to welcoming  people of all identities, cultures and backgrounds. As a triple-bottom line co-operative, our vision , mission, and values stand firmly rooted in the nourishment and well-being of our planet, its people and communities.

While racism and colonialism continue to play a significant role in shaping  food systems, PCC is committed to cultivating justice-centered relationships that do not exploit.

PCC does not tolerate bigoted behavior within our community. Accordingly, we take action to foster a safe and inclusive environment.

Our Vision

To inspire and advance the health and well-being of people, their communities, and our planet.

Our Mission

We ensure that good food nourishes the communities we serve, while cultivating vibrant local, organic food systems 

Our Values

We foster high standards

We act with integrity

We embrace stewardship

We take action because we care

In addition, leaders are expected to:

Build Effective Teams

Ensure Accountability

Inspire Others

• Lead top-of-funnel marketing strategy to generate and accelerate customer growth and revenue. 

• Develop and implement scaled marketing campaigns that drive awareness, consideration, and conversion across all PCC sales channels (stores, delivery cooking classes, and others). 

• Plan and implement the co-op's annual paid marketing campaigns including digital advertising, traditional media, and direct mail, managing vendors to continuously improve performance while maximizing return on ad spend. 

• Collaborate with internal teams and external partners to align marketing efforts with business goals. 

• Track the effectiveness of all campaigns and continuously identify areas for improvement. 

• Report on strategy and campaign effectiveness, conduct financial analysis on each initiative, and report on progress and results to senior leadership.   

• Establish and maintain partnerships with local businesses to extend the co-op's reach and attract new customers. 

• Bachelor's degree in marketing or related field. 

• Minimum 5+ years of experience in customer acquisition marketing, preferably within the retail industry. 

• Minimum 5+ years of experience managing marketing budgets exceeding $1 million. 

• Minimum 5+ years of experience managing vendors or agencies. 

• Proven track record of successful multi-channel marketing campaigns, including direct mail and paid media. 

• Strong analytical skills with experience in data-driven decision making and campaign optimization. 

• Excellent project management skills with the ability to manage many projects simultaneously. 

• Strong organizational and time management skills with the ability to prioritize and problem solve with excellent attention to details. 

• Strong computer skills, including excellent level of experience with Excel. 

• Demonstrated self-motivation and the ability to anticipate problems and follow through to complete tasks successfully. 

• Ability to work in a constantly changing, fast-paced environment while maintaining a positive customer service orientation toward staff and the public. 

• Team player and appreciates working collaboratively as well as independently. 

• Available to work evenings and weekends as needed and able to travel to all store locations and work-related events. 

• Valid state driver’s license and reliable transportation. 

• Ability to handle physical demands of the job, including occasionally lifting and moving large objects or boxes. 

• Medical, Vision, Dental, Life Insurance, Short Term Disability, Long Term Disability, Parental Leave 
• PTO Accrual – 0.08 hours per hour worked   
• 6 paid holidays per year  
• 401(k) Profit Sharing Contribution 
• Discounted ORCA Pass  
• PCC Cooking Classes Discount 
• Staff Discount on In-Store Purchases  
• Flexible Spending Account (FSA)  
• Free PCC Co-op Membership  
• Bereavement Leave  
• Employee Assistance Program 

PCC Benefits Page:  

• https://www.pccmarkets.com/about/jobs/benefits/ 

Reports To: Director of Marketing and Business Development

Internal Apply-by Date: December 16, 2024